Physician-led AI: Unlocking Clinical Productivity In Prior Authorization
Published:
August 7, 2025

By keeping our AI and ML grounded in real-world medicine, we can shape a future where prior authorization works smarter, faster, and better for everyone involved.
Practicing physicians know all too well how prior authorization can disrupt the delivery of smooth, timely patient care. It’s a common cause of delays, administrative hurdles, and immense frustration for those trying to do what’s best for their patients. While efforts to address these challenges have been made in recent years, problems remain. The sheer number of authorizations needed for everyday services and treatments has surged, with practices now facing an average 39 weekly requests per physician, further adding to their administrative load and driving burnout.
Many of us who entered medicine to help patients now face the frustrating reality of being pulled away from care to navigate manual, time-consuming processes. But a new chapter is unfolding – one that improves clinical productivity by combining the speed and transformational potential of AI with the judgment and oversight of experienced clinicians. This physician-led shift reimagines how prior authorization should work – and how AI can support care delivery.
Moving beyond rigid automation
The initial promise of electronic prior authorization was streamlined processes and faster decisions. But too often, the technology relied on rigid algorithms that couldn’t reflect the nuances of real clinical practice. Automation alone falls short; physicians know that care rarely follows a predictable path. Care plans are often complex, individualized, and deeply nuanced.
Encouragingly, that’s starting to change. In my own experience working with health plans, I’m seeing a growing push to bring physicians and our expertise directly into the process, building guidelines and tools that reflect both clinical best practices and real-world patient needs. That means using our clinical expertise to help shape how AI-powered solutions are designed from the ground up.
By directly embedding clinicians’ expertise into these tools, we’re able to shape the very policies that guide the automated systems real providers will eventually use. The outcomes are faster approvals, better clinical productivity, and care decisions that align with the latest evidence and clinical guidelines we trust. In this approach, clinicians aren’t just reacting to automated decisions – we are helping shape the technology that drives them.
Written by

Cohere
Health
Cohere Health’s clinical intelligence platform and agentic AI-powered solutions connect health plans’ strategic goals and providers’ needs, optimizing the speed, cost, and quality of care. With an enterprise approach that streamlines payer-provider decision-making across the care continuum–including policy, prior authorization, payment accuracy, and more–the company improves collaboration and reduces burden, resulting in up to 8x ROI and 94% provider satisfaction. Cohere Health is recognized on TIME’s World’s Top HealthTech Companies 2025 list, on the 2025 Inc. 5000 list, and by numerous industry analysts.
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